January 23, 2019
The Board of Directors of the St. Marys Memorial Hospital Foundation are pleased to announce the re-brand of their organization as the St. Marys Healthcare Foundation. The Foundation's new name and look will appear in print, at events, on social media and on an all-new website, www.stmaryshealthcare.foundation.
Foundation representatives cite two reasons for the change. "The original name suited us well when the Foundation was created in 1992, but our mandate has evolved during our 25-year history," says Foundation Chair Pat Craigmile.
"In addition to St. Marys Memorial Hospital, the Foundation also supports the Tradition Mutual Centre for Wellness and other initiatives that promote community health and well-being. It was time for the Foundation's name and look to catch up to the reality of what we do in the St. Marys community."
A second reason for the new name was the resounding success of the Foundation's Someone I Know capital campaign that raised $5.2 million in under three years. "The message of Someone I Know resonated so deeply with the generosity of our donors, we thought we should pause to consider whether the lessons learned should be applied to the Foundation itself," says Krista Linklater, the foundation's Executive Director.
At the end of the Someone I Know campaign in November 2017, the Foundation undertook a brand evaluation process, which led to the legal name change, new tagline and updated branding.
"The Someone I Know campaign revealed strong community support for the Foundation championing related healthcare causes, such as end-of-life care and mental health, plus other local projects that support a proactively healthy lifestyle, such as the Pyramid Recreation Centre, Grand Trunk Trail, and St. Marys Mobility Bus services," Linklater explains. "The new name is more inclusive of those activities."
A new tagline, "Family, Friends and Neighbours", underscores the Foundation's position as the best means for donors to express their support for the health and wellbeing of their community.
The typeface for the Foundation's new visual identity was chosen for its clean, open and confident tone, while the abstracted flower petals convey both comfort and optimism. Its creator, Allison Modin, is a local designer who recently moved to Vancouver Island, but likes to express her affection for St. Marys through Foundation projects, such as their seasonal campaign cards.
St. Marys Healthcare Foundation raises both funds and awareness for the immediate needs and long-term goals of the St. Marys Memorial Hospital, Tradition Mutual Centre for Wellness and other local organizations and initiatives that encourage healthy lifestyles.